The Los Angeles Angels of Anaheim...hmmmm
Stardate 5007.6
OK, boys and girls... we have a bit of a problem out here in Southern California, other than the ongoing rainstorms which as a matter of fact produced pea-size hail at Downtown Los Angeles, not to mention thunderstorms.
But this is not the point of this blog.
Another marketing idea which is bound to become a bust has just been revealed by the owners of the Anaheim Angels. They are changing the name of its team to... the Los Angeles Angels of Anaheim.
I repeat... the Los Angeles Angels of Anaheim.
Do you see something wrong with this team name? I certainly do. It doesn't fit with the team, nobody in SoCal will call it under this name, and I doubt anyone in Major League Baseball will refer to the Angels as the aforementioned L.A. Angels of Anaheim.
Simply the Los Angeles Angels... or the California Angels, yes. But the L.A. Angels of Anaheim? You have got to be kidding me.
The city of Anaheim, as you might expect, is fighting this name change, as the Angels are required per 1996 agreement to have the name "Anaheim" in its team name.
In any event, the team name is supposed to "attract fans and advertizers and eventually lead to more lucrative broadcasting contracts." Um, dumba$$, your team won the World Series in 2002! What more do you want??? You might as well rename the Mighty Ducks the Los Angeles Mighty Ducks of Anaheim! At least the Los Angeles Rams kept their "Los Angeles" name when the team played at Anaheim Stadium in the 1980s through 1994.
While I admit that the Angels and even the Padres need more exposure nationally than the Dodgers, this name change will not work. Think of this as when the Yankees yanked Cracker Jacks and replaced the snack with "Crunch N Munch", as they did last year... and the ridiculous name change from Candlestick Park to "Monster Park".
Anyway, that is my two cents to the argument. Let's see how many more "spin doctor" moves these baseball teams will come up as we approach the baseball season, which is less than four months away.
OK, boys and girls... we have a bit of a problem out here in Southern California, other than the ongoing rainstorms which as a matter of fact produced pea-size hail at Downtown Los Angeles, not to mention thunderstorms.
But this is not the point of this blog.
Another marketing idea which is bound to become a bust has just been revealed by the owners of the Anaheim Angels. They are changing the name of its team to... the Los Angeles Angels of Anaheim.
I repeat... the Los Angeles Angels of Anaheim.
Do you see something wrong with this team name? I certainly do. It doesn't fit with the team, nobody in SoCal will call it under this name, and I doubt anyone in Major League Baseball will refer to the Angels as the aforementioned L.A. Angels of Anaheim.
Simply the Los Angeles Angels... or the California Angels, yes. But the L.A. Angels of Anaheim? You have got to be kidding me.
The city of Anaheim, as you might expect, is fighting this name change, as the Angels are required per 1996 agreement to have the name "Anaheim" in its team name.
In any event, the team name is supposed to "attract fans and advertizers and eventually lead to more lucrative broadcasting contracts." Um, dumba$$, your team won the World Series in 2002! What more do you want??? You might as well rename the Mighty Ducks the Los Angeles Mighty Ducks of Anaheim! At least the Los Angeles Rams kept their "Los Angeles" name when the team played at Anaheim Stadium in the 1980s through 1994.
While I admit that the Angels and even the Padres need more exposure nationally than the Dodgers, this name change will not work. Think of this as when the Yankees yanked Cracker Jacks and replaced the snack with "Crunch N Munch", as they did last year... and the ridiculous name change from Candlestick Park to "Monster Park".
Anyway, that is my two cents to the argument. Let's see how many more "spin doctor" moves these baseball teams will come up as we approach the baseball season, which is less than four months away.
posted by Robert @ 7:00 PM
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